For example, Saucony used red cups to put their logo in the spotlight. Saucony hosted a
running event to thank its customers and celebrate winning the International
Shoe of the year. They created an urban Block Party style with food trucks and
street art. The Saucony logo made out of red cups really catched the eye.
For the
premiere of the Hollywood film 21 and over they didn’t use champagne flutes,
just tons of plastic red cups. They didn’t only use a red carpet but they made
a whole red wall out of plastic red cups. They made this huge wall out of red
cups to set the theme of the movie. The movie’s about a boy who turns 21 and
can legally drink alcohol with all the consequences of excessive drinking.
So like you
can see, you can create quite a setting with only the use of red cups. If
you’re a little creative you’ll see a cup can be used in more ways but
drinking.
- Niels Fredrick -
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